| Type | Malt beverage, Energy drink |
|---|---|
| Manufacturer | Anheuser-Busch |
| Country of origin | USA |
| Introduced | August 2005 |
| Alcohol by volume | 6.6%, 8.0%, 10%, 11%, 12% |
| Colour | Blue, Green, Red, Purple, Pinkish-red |
| Flavour | Berry, Lemon Lime, Fruit Punch, Grape, Watermelon, Pina Colada |
| Variants | Tilt Red |
| Related products | 3Sum, Four, Joose, Red Bull, Sparks |
Tilt is an alcoholic beverage that debuted in the US market in August 2005.[1] Its alcoholic content by volume varies and is higher than most American beer (commonly 3–6%), 10% in the lemon lime flavor, to 12% in the new Tilt Red variety, which is a blend of fruit flavors such as cherry, orange, grape, lime and tropical fruit. Tilt drink products are sold in 16 and 24 fluid ounce cans and don't contain caffeine or herbs such as ginseng, etc. As of December 17, 2010, all flavors appear to have 12% alcohol/volume.
Tilt was introduced as an energy drink, containing alcohol and marketed as a "Premium Malt Beverage". The original formulation's active ingredients included caffeine, ginseng, and Guarana.
In 2008 a re-formulated Tilt was launched with only caffeine. Budweiser made the formulation change for similar reasons as Miller Brewing Company, manufacturer of Sparks. Under pressure from state governments, caffeine was later banned as well.[2] In September 2010 Tilt was reintroduced in a 24 fluid ounce can similar to Four Loko. Currently Tilt comes in 6 flavors: Tilt Green, Red/Fruit Punch, Purple, Blue, Pina Colada, and Watermelon. The cost is about $2.00. All flavors contain 12% alcohol except Pina Colada which contains 8% and no caffeine.
Other "malternatives" that include similar energy formulations include 3SUM and Sparks. Tilt's alcoholic content by volume is the same as Sparks and Four.